Chill were tasked by Maverick on behalf of NESCAFE, with the requirement of building and fitting out a Mercedes Cab Chasis with a beautifully styled modern cafe on the back.
The brief was to ensure we bring NESCAFE in home experience out of home and engage with consumers across the full consumer journey. Utilise the strength and breadth of the NESCAFE brand [retail and professional range] to demonstrate the role of the brand can play in the lives of coffee drinkers throughout their day.
Overseen by our master builder Ian & his team leaders in QLD. Alex Herkenhoff [Account Director] & Andrew Wade project managed from NSW, so that all the elements came together, as if by magic. As we say at Chill; “magic is something you create, when you stretch outside your comfort zone.” The team were certainly stretched at times to ensure particular precision & unequivocal excellence was delivered from brief, completion & launch. We now can enjoy the fun and success of the campaign. Our team are incredibly proud of this project.